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Zain and Nawras Show Interest in WAC

Middle East : 18 February 2010

Middle East telecom companies Zain and Nawras Telecom have expressed their curiosity in the Wholesale Applications Community (WAC).

CTO and Strategy Officer at GSMA, Alex Sinclair, said: “There is a huge opportunity for operators and we are already seeing interest from Zain and Nawras. As we did not have time to inform operators globally, there are a lot more expected to come on board.”

The 24 operators who cover access to three billion plus customers throughout the world have the backing of GSMA, the international telecom operators’ group, and three of the world’s chief device makers – Sony Ericsson, LG Electronics and Samsung. The coalition was created to put up an open stage that delivers applications to each and every one mobile phone users.

Sinclair said, “This is not a regional initiative, therefore operators from across the globe will participate. In terms of the UAE, we haven’t reached there yet, but it’s just a matter of time.”

He emphasized that the Middle East has a “huge” promise for growth of applications, which is turning out to be an essential part of the mobile entertainment section.

Andrew Bud, Chairman of Mobile Entertainment Forum said, “At least 20 per cent of the mobile entertainment revenue internationally comes from applications. It has exploded as a new category and everyone in the value chain wants to benefit.”

Paul Holdsworth, Staff Writer, Gulf Jobs Market News

Paul Holdsworth, Staff Writer, Gulf Jobs Market News
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