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Sharp Aims to Double its Turnover in the Next 5 years in the Middle East


Middle East : 08 March 2010

Sharp Middle East FZE (SMEF) has disclosed a plan to expand its business solution products segment by 20% in 2010, and double its turnover in the next 5 years.

Sharp is a leading manufacturer of Multi-Function Copiers and Printers has established the standard in printing throughout the world. Sharp has also been offering its technology as a global Original Equipment Manufacturer for numerous other known copier and printer brands.

Managing Director of Sharp Middle East, Mr. Fumio Yamaguchi explained the growth plan designed by the regional management team and expressed confidence that in spite of current market tendency, it was attainable.

Sharp is the 2nd largest manufacturer of Copiers and Multi-Function Printers. The company will launch 5 mono and 2 colour models in 2010.

They have managed to retain their market share in the region and expanded their business in key markets. Capitalizing on numerous challenges, the regional management team confirmed that dedication is the key to success. Sharp’s full variety of products not only won accolades in the market but also secured the esteemed BLI Line-up of the of the year 2009 award, for the second time during the past 3 years.

Talking about market sentiments, Mr. Yamaguchi said that now Office and IT managers were concentrating on operational efficiency, opting for manufactured goods that provided the highest performance quality providing greater energy and operational efficiency, ultimately targeting for decreasing running costs.

Since increasing operational costs are continuously driving office managers to concentrate on integration of technology into their enterprise resource planning, Sharp has launched a variety of smart solutions that helps to integrate its printers into an organization’s processes and costs, thus increasing efficiency and productivity and resulting in considerable savings. Solutions such as Sharp’s Open System Architecture software assist with Fleet Management and Manage Print Services (MPS).

Deputy General manager for Sharp’s business solutions division, Ravinder Kumar said that due to experience of more than 4 decades, Sharp knows the MFP industry. They see great potential during the current year and their plan is to carry on working closely with their associates to understand their respective market requirements. Additionally they heed to their customers’ requirements and latest models have been devised to meet market’s demands.

Sharp targets to introduce hi-tech and environmentally friendly products including Solar PV technology, LED Lighting, Plasmacluster Ion Technology, Multifunction printers and LCDs.

Product and Marketing Manager for MFPs, Bharat Bhusan Gupta said that it is significant to begin thinking of Total Cost of Ownership (TCO) to make sure that the cost of running and owning a solution throughout its whole life-cycle is attended to. Now the purchase price is not a crucial factor particularly because companies are attempting to manage smaller offices and decrease their carbon footprint.

Andrew Reid, Staff Writer, Gulf Jobs Market News
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