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Retail Market in Homes Appliances to Provide Many Saudi Jobs


Saudi Arabia : 15 November 2010

The booming home appliance market is forecasted to continue its growth in Saudi Arabia, set to expand by 40 per cent over the next five years.  It will bring about a large gain in retail job opportunities for Saudi residents according to a leading official in a multinational firm.

CEO of Emax, Neelesh Bhatnagar, spoke to the media at the opening ceremony for a Riyadh showroom stating that the retail home appliance market in Saudi Arabia records SR 20 billion in turnover annually.  Bhatnagar noted that thousands of job opportunities are open for young Saudis in the sector.

Upper management at Al-Bandar International House for Trading Company was also at the inaugural event.  Chief administrative officer Abdullah A Al-Ahmed and national marketing manager Suresh Srinivas represented the firm that owns outlet chains including E-max and Centrepoint, as well as Home Center, Citymax, Splash and Koton.

Al-Bandar Trading International’s plans for expansion include opening more home appliance retail locations in the smaller cities of the Kingdom over the coming few years, according to Bhatnagar.

He noted that just three or four new E-max locations slotted for small city openings in the next couple of years will provide between 600 and 700 job opportunities for Saudi residents.

When compared to the Saudi population’s buying capacity, there is a low penetration of modern, advanced home appliances such as refrigerators, laundry appliances, air conditioning units, laptops, LCD and LED TVs and other related items.

These conditions should produce growth of 35 or 40 per cent in the retail home appliances sector according to Bhatnagar.  He made an announcement regarding a robust HR training program that will help Saudis to claim positions as sales staff, in supervisor levels, administration and a variety of other positions.

Young Saudi residents will be well trained for work in this sector.  They can pursue placements in the 26 different showrooms across the region or find job opportunities in other retail stores, stated Bhatnagar.

He commented that the Kingdom is a large nation and smaller city centres like Tabuk, Baha, Abha, Hail and Buraida are ripe with potential in this growing market.  Emax department stores carry about 60,000 to 70,000 products produced by 200 global brands and has plans to showcase locally made products in a specific Saudi pavilion.

Saudi Arabian is becoming well known as an electrical products manufacturing centre in the Middle East.  E-max plans to showcase the Saudi manufacturing firms and allow them to compete with the global brands in quality and price point.

Andrew Reid, Staff Writer, Gulf Jobs Market News
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