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News Corp’s Fox Eyes Middle East

Middle East : 08 March 2010

Fox International is shifting its Middle East operations to Abu Dhabi, both for its online ad network and its documentary-production branch.

Fox International said it would shift some broadcasting functions concerning its Middle East channels from Hong Kong and other places to Abu Dhabi.

The city-state welcomes many international industries including media, aviation and chip-making to diversify away from oil.

Recently media companies have expressed fresh interest in the Middle East, lured by its comparatively underdeveloped media, economic growth prospects and region’s large and growing young population.

Fox International said that the moves will be in association with Abu Dhabi’s twofour54, a government owned body.

The association takes place after News Corp. said last month that it would invest 70 million US Dollars for a 9.1 per cent stake in Arabic media conglomerate Rotana Group, with an alternative to double the stake. Roatana is owned by Alwaleed bin Talal, a longtime investor in News Corp. and a Saudi billionaire.

Paul Holdsworth, Staff Writer, Gulf Jobs Market News
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