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Michael Lorrigan of Spearhead Training Talks about Counteracting the Recession

Middle East : 15 March 2010

Michael Lorrigan spoke on the Business Breakfast show yesterday in relation to how his Training firm, Spearhead Training has had to adapt to survive the last twelve months. He previously spoke on this topic twelve months ago and on the show he candidly discussed how his recession survival plan has worked out.

He says although it has been a very difficult year in the industry most Training firms have battened down the hatches and survived the worst of the storm. Michael Lorrigan says Spearheads survival strategy started as early as 2008 when he first learned that a recession was imminent.

2009 he says was ‘a game of two halves,’ i.e. during the first six months of the year there was no Training being undertaken by firms as every industry held off to see how things progressed, then during the second half of 2009 things started to tentatively improve.

Spearhead Training prepared for surviving the recession, by building up as many Cash Reserves as they could manage, they re-emphasized their refocus on Customer Services at a new more intense level and they embarked on an Intensive Marketing and Advertising campaign.

Michael Lorrigan re-iterated the fact that Training is always hardest hit in a recession people are not thinking about training their staff when they are facing the tasks of laying people off or looking at every possible means of cutting costs. However this January saw a 20% increase in customers compared to the same period last year as Company’s now realize that the key to survival now is Customer care and selling strategy’s so the most important element to get right is to have competent, experienced, talented Sales staff within your business.

Paul Holdsworth, Staff Writer, Gulf Jobs Market News
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